Since its formation in 2016, The Planning Crowd has grown to become the industry leader in private client care, specialising in estate planning. Now, the Lincoln-based law firm is rebranding to further highlight the growing services on offer, and from 1st July 2020 will be known as Simpler Law.

Since its inception, Lincoln-based law firm, The Planning Crowd, has been able to help over 100,000 clients across the UK, growing to become the private client care leaders. Specialising in estate planning, the company is able to assist with will writing, direct advice, probate and court protection work as well as helping clients to draft any complex trusts.

The firm prides itself on the exemplary service that it offers clients and, thanks to popular advertising campaigns, professional recommendations and word of mouth, they have enjoyed significant growth in recent years. Despite this incredible growth, many members of the public and even some clients do not readily associate the company name with the raft of law services on offer. That is why as of July 1st, the company is rebranding to become Simpler Law, helping both new and existing clients immediately identify the brand and services on offer.

Speaking ahead of the rebranding, Ian Peace, Chief Operations Officer added, “This significant move will enable the public to clearly identify our law firm and also aptly describe the service that we offer; which is being able to provide a clear, transparent and easy to understand solution to people’s estate planning needs.

Although we are changing our name, we are not changing our services, which will continue as normal for all of our existing clients.”

For more information on Simpler Law and to view their full range of services, visit